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Case Acceptance and the Psychology Behind Getting Patients to Say Yes
If your practice is clinically strong but struggling to hit production goals, the issue often is not dentistry. It is communication. Case acceptance is one of the most overlooked profit drivers in a dental practice. You can have the best technology, exceptional clinical skills, and a highly trained team, yet still fall short if patients do not fully understand or emotionally connect with their treatment plans. At its core, case acceptance is about psychology, trust, and influ
Matt Martin
Dec 17, 20253 min read
Preparing Your Dental Practice for a Successful Retirement or Sale
Retirement planning for a dental practice owner is about much more than financial numbers on a spreadsheet. It is about creating clarity, reducing uncertainty, and ensuring that your career ends on your terms. Many dentists delay planning because they feel they still have plenty of time. Unfortunately, the longer you wait, the fewer strategic options remain available. A well prepared practice will always command stronger interest and better pricing. The key is to start thinki
Matt Martin
Nov 13, 20252 min read
Dental Marketing using TikTok
For many dentists, TikTok feels like an unlikely marketing channel. It is often associated with trends, humor, and entertainment rather than healthcare. In reality, TikTok has become one of the most effective platforms for local service businesses to build trust and awareness. Used correctly, TikTok is not about dancing, going viral, or selling dentistry. It is about becoming familiar to patients before they ever call your office. Why TikTok Works for Dental Practices Most pa
Matt Martin
Sep 17, 20253 min read
Do DSO's Deliver?
In recent years, corporate dental groups have become increasingly active buyers in many markets. It is easy to see why the offers attract attention. They are polished. They highlight large purchase prices. They market themselves as simple solutions with strong support systems. For many dentists, the idea of cashing out and continuing to work for a few years sounds appealing. However, the headline number in a DSO offer rarely reflects the actual earnings you take home over tim
Matt Martin
Jul 9, 20252 min read
What Buyers Look For When Acquiring a Dental Practice
Whether you plan to sell now or years from now, understanding what buyers value helps you strengthen your practice and position it for maximum return. Buyers today are more informed than ever. They analyze practices through financial, operational, and cultural lenses. They want stability, predictability, and room for growth. The first item buyers evaluate is the financial record of the practice. Clean and consistent numbers are essential. Buyers look for steady collections, s
Matt Martin
Jun 12, 20252 min read
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